a) A certified organization may use the Accreditation Board accreditation mark only in conjunction with the accredited CB’s mark on the organization’s stationery and literature, and in its advertising, subject to the conditions in this Accreditation Rule and to the CB’s conditions for use of its mark.
b) The Accreditation Board accreditation mark shall be reproduced:
ii. in a size which makes all features of the mark clearly distinguishable.
iii. without distortion of its dimensions.
c) When using the Accreditation Board accreditation mark, its size must not exceed the size of the CB’s mark.
d) An organization may not place the Accreditation Board accreditation mark in isolation from the CB’s mark.
e) Accreditation Board’s accreditation mark shall not be used on a product or in such a way as to suggest that the CB and/or Accreditation Board have certified or approved any product, process, or service of a certified organization, or in any other misleading manner.
f) Accreditation Board’s accreditation mark shall not be applied to laboratory test, calibration or inspection Reports, as such reports are deemed to be products in this context
g) Accreditation Board’s accreditation mark shall not be used on larger boxes etc., for transportation. However, a clear statement may be printed to the effect that the product contained therein was manufactured in a facility with management systems certified as being in conformity with [specific standard such as ISO 9001, ISO 14001 or ISO 45001].
9.3 BLUESTAR control of ownership
BLUESTAR requires that you, as a client organization:
a) Conform to BLUESTAR requirements when making reference to its certification status in communication media such
b) as the internet, brochures or advertising, or other documents,
c) Do not make or permit any misleading statement regarding its certification,
d) Do not use or permit the use of a certification document or any part thereof in a misleading manner,
e) Upon suspension or withdrawal of its certification, discontinue its use of all advertising matter that contains a reference to certification, as directed by BLUESTAR,
f) Amend all advertising matter when the scope of certification has been reduced,
g) Do not allow reference to its management system certification to be used in such a way as to imply that BLUESTAR certifies a product (including service) or process,
h) Do not imply that the certification applies to activities that are outside the scope of certification, and
i) Do not use its certification in such a manner that would bring BLUESTAR and/or certification system into disrepute and lose public trust
BLUESTAR exercises proper control of ownership and takes action to deal with incorrect references to certification status or misleading use of certification documents, marks or audit reports. Such action could include requests for correction and corrective action, suspension, withdrawal of certification, publication of the transgression and, if necessary, legal action.
9.4 Marketing Your Certification
Achieving BLUESTAR certification as per ISO management system standards places you amongst BLUESTAR client companies who can demonstrate that they have an effective management system. This is good news and is worth shouting about. So how can you leverage BLUESTAR brand and your certification?
a) Place banners on your building
b) Use the logo on your letter heads
c) Use the logo on your business cards
d) Advertise your company worldwide on BLUESTAR website (ask us for details)
e) Advertise your approval on a web site. Include a statement on your system approval in your marketing material, if you state clearly that the system is approved (not the product) you can also use BLUESTAR logo.
BLUESTAR is always ready to help and advise you on how to maximize your certification.
BLUESTAR will take suitable action to deal with incorrect references to the certification or misleading use of certification marks found in advertisements, catalogues, etc.
Note – Such action could include corrective action, withdrawal of certification, publication of the transgression and, if necessary, other legal action.