9. BLUESTAR Logo Policy
a) BLUESTAR certification marks indicate conformance of the organization’s management system with the requirements of the applicable ISO standard.
b) In line with the requirements specified in ISO 17021, Logos are not an indication of product conformity, and as such are not to be used on a product, or in a way that may be interpreted as denoting product or performance conformity.
c) BLUESTAR policy governing any mark that it authorizes certified clients to use. This assures, among other things, traceability back to BLUESTAR. There is no ambiguity, in the mark or accompanying text, as to what has been certified and which certification body has granted the certification. This mark shall not be used on a product or product packaging seen by the consumer or in any other way that may be interpreted as denoting product conformity.
9.1 BLUESTAR Mark
Guidance on acceptable usage of BLUESTAR Mark – Logos | |
Use | BLUESTAR Logo Mark |
| a)Marketing materials – Such as brochures, advertisements, web sites, videos, etc. | Yes – BLUESTAR logo must be accompanied by your company name/logo, and location. |
| b)Stationary – such as business cards, labels, envelopes, letter heads, invoices, etc. | Yes – you may use the BLUESTAR Mark if marketing materials are related to your approved scope. Mark should be of a size such that all features are clear. |
| c) On product | No |
| d) On Laboratory, calibration or inspection reports | No |
| e) On vehicles | Yes – BLUESTAR logo must be accompanied by your company name/logo, and location. |
| f) On flags and banners | Yes |
| g) Greeting cards and calendars | Yes |
| h) On primary packaging | No |
| i) On secondary packaging | No – But a statement can be made like “Manufactured under an approved ISO system” |
| j) On signs | Yes |
| k) Billboards | Yes |
| l) On Certificates of compliance | Yes- Must be accompanied by a disclaimer indicating that registration only applies to the system |
| m) Promotional materials | Yes |
9.2 Accreditation Board Mark
Electronic copies of the mark can be obtained from BLUESTAR.
